Hi, I’m Jayde —a strategic thinker with a creative streak and a knack for turning complex challenges into innovative solutions. Whether I’m diving into data, designing campaigns, or collaborating with a team, I thrive at the intersection of strategy and creativity.

Currently, I’m a Programmatic Manager at Wavemaker, where I lead programmatic advertising campaigns from concept to execution. My focus is on blending data-driven insights with ideas to deliver results that matter. I’m all about collaboration, optimization, and keeping a sense of humor intact in the fast-paced world of media.

My journey here has been anything but linear—and that’s just how I like it. With a Master’s in Strategic Management and Design from The New School and a background in accounting and graphic design, I’ve worked across industries and roles, including a Global Staff Accountant, and even an Adjunct Professor teaching Financial Management. Each experience has added a new layer to how I approach problems: with curiosity, precision, and a dash of creative flair.

When I’m not immersed in spreadsheets or crafting campaign strategies, I’m likely catching a live music concert, dancing the night away, or honing my drawing skills. I find inspiration everywhere—whether it’s in the rhythm of a great performance or the quiet focus of sketching.

Let’s connect, collaborate, and create something.