Hi, I’m Jayde — a strategist who operates at the intersection of analytical rigour and creative execution.

With a background that spans global financial auditing, media campaign architecture, and design strategy, I specialize in translating complex operational and financial data into impactful digital campaigns.

Currently, I serve as a Programmatic Manager at Wavemaker, leading digital advertising initiatives from planning through optimization. Simultaneously, as an Adjunct Professor at Parsons School of Design, I teach financial management to emerging leaders in the creative industries—helping them master the business mechanics behind design.

Whether building performance media strategies, structuring financial frameworks for creative endeavors, or crafting visual art, my focus remains constant: solving complex problems with clarity, precision, and purpose.

When I’m not immersed in spreadsheets or campaign strategy, you’ll find me at a live concert, on a dance floor, or sketching something new.

Let’s connect, collaborate, and create something.