APOLLO ACCOUNTING AND ADVISORY
Challenge
Apollo Accounting and Advisory is a new practice started by David and Philip to provide full solution accounting services in the New Jersey area. While accounting is a relatively traditional business, Apollo also wanted to appear modern to new customers without jeopardizing customers who may be more conventional.
Timeline
January 2025
Questions
How do we reflect the conservatism of the accounting industry while keeping the website modern and attractive?
Outcome
A cohesive website that reflects the values of Apollo using contemporary colors and fonts.
INTERVIEW
David and Philip started a new independent practice as the next steps in their careers. Both with over 10 years of experience, and the connections to build their business by word of mouth, they found themselves needing to expand the team to service their growing customer base, and therefore requiring a website to show legitimacy to job seekers. What makes Apollo stand out from other advisory firms is that they are able to provide a full service holistic approach to their customers, guiding them throughout the full calendar year instead of at just one point during tax season.
LOGO
While working on the website, it became evident that the logo could also use an update. It was important to keep the circle image, as it represented the sun, of which Apollo was the Greek god of, and it also combined elements of Greek architecture.
After
Before
BUSINESS CARDS
Along with the logo makeover, new business cards were printed with the updated logo and website elements.
WEBSITE
Before
After
