FRANCESCA ABORN
Challenge
Francesca is a therapist, who created the BRAAVE method, and is also a podcast host, amongst all her certifications, who needed a business card to quickly showcase her capabilities to others.
Timeline
January 2025
Questions
How do we integrate Francesca’s already existing website and all her certifications on a small business card?
Outcome
A business card that uses space and color efficiently to tie in Francesca’s personality and accomplishments.
INTERVIEW
Specifically, Francesca had expressed her love for the color rust and natural imagery, and the wish to use a square business card, further limiting the space available for necessary information. She also mentioned being drawn to sample cards that included calls to action.